The primary palette are the core colors employed in our identity. Briefly describe the rationale behind the primary palette.
Name:Oranje
CMYK: 00 85 100 00
HEX#e64010
PANTONE:1655c
Name:Beige
CMYK: 00 10 10 00
HEX#fdece4
PANTONE:
Name:Roze
CMYK: 01 23 01 00
HEX#f7d5e6
PANTONE:
The secondary palette are the supporting colors in our identity. Briefly describe the rationale behind the secondary palette.
Name:Donkere Groen
CMYK70 10 70 90
HEX#002814
PANTONE
Name:Donkere baksteen
CMYK30 100 77 70
HEX#510b0f
PANTONE
Name:Fluo groen
CMYK178 | 255 | 166
HEX#b2ffa6
PANTONE
Our logo consists of our symbol and wordmark. The wordmark is set in Cash Market, our house typeface. There are versions of the primary logo that feature a black wordmark and a white wordmark. Always use the version that provides greater contrast with its respective background.
The dollar sign should remain solid white regardless of the background color.
The stacked logo is to be used sparingly and in instances where the primary logo does not fit as comfortably.
There are versions of the stacked logo that feature a black wordmark and a white wordmark.
The symbol is the most minimal representation of Cash App. It is used where the words “Cash App” are already present or where their presence is not required. The symbol also serves as our app icon, social media profile image, and favicon.